JOE DURICA

Stick It Wear?!TM creator and designer Joe Durica grew up in Chicago watching the reverent battles between McEnroe, Connors, Lendl and Becker. His first tennis hero was John McEnroe while his Czechoslovak emigrate parent's hero was the rival Ivan Lendl. That matchup made for some colorful finals and Super Saturdays. Joe's early years were dominated by drawing, thoughts of throwing gigantic fits of bottled up passion followed by majestic drop volleys (a la The Mac Attack), and the cultural tractor beam of ‘Star Wars’.

His early inspirations served as a foundation to studies in art, graphic design and film. Upon academic completion, Joe had career forays into: Filmmaker, Comic Book Artist where he wrote and illustrated several titles for the National Anti-Drug Campaign, Fine Artist having gallery shows and selling commissioned pieces, Corporate Creative Director, and Fashion Designer where co-founded a fashion sport label that sold garments to high end boutiques in Japan and creating custom tops for the New York Knicks dance squad and Madison Square Garden retail.

Stick It Wear?! seems to have been born from all of Joe’s interests— from the clean designer lines to the study of human anatomy and back to tennis. Durica comments, “Design to me is the study of patterns in life and our organization of electrical signals. This philosophy can be extended to anything including psychology for instance, which I am a big fan of. Psychology is a study of inner world pattern making. We have templates and set to create (our lives) from that point.”

Much of the Stick It Wear?! collection is inspired from the refined Olympic pictograms and patterns of the 60s and 70s. The apparel’s iconic logos distill heroic sporting moments and movements.  The modernized stick icons also evoke an elegance that translates into just being simple and cute. In concert with the austere figures, Stick It Wear?! uses colors and garment fit to quietly announce the arrival of the sophisticated die hard fan.

From his creation of the website and model photography to the meticulous character designs and then to the screening of shirts from time to time, Stick It Wear?!, based in Southern California is Joe Durica’s vision expressed.